With more and more of the buyer’s journey moving online, looking up businesses in printed listings and hard copies of trade journals is all but extinct. Today’s searchers generally “Google it” and use trusted online business directories to find companies and cultivate professional partnerships.
Having your organization appear in these online business directories is crucial for remaining competitive in the digital era. This is especially true for specialized industries. There are often dozens of business directory lists for specific niches, industries, and regions. Simply put, the more places your organization is listed, the more opportunities you have to be noticed and contacted.
Let’s explore the benefits behind using online directory listings
Prospective buyers consult online business directories for suggested suppliers, partners, and providers. Give them every chance to discover — and pursue — your organization by maximizing your visibility in these directories.
Business directory lists typically provide backlinks to your site (with some being better than others). However, their biggest SEO benefit is generating new Google listings. These listings appear on search engine results pages (SERPs) for your company name, and point interested parties to your website. These also serve as authoritative backlinks from your profile to your website.
The internet has ramped up the discoverability of businesses big and small. With all of the available options, today’s buyers are exceedingly cautious about which vendors they trust online.
This is where online directories can be extremely helpful. They’re often seen as a reliable source for finding high-quality, trustworthy businesses. Appearing in these directories verifies that your organization is a serious and proven provider, not some shell company. Many online business directories have customer review features which can help strengthen your reputation.
It’s tempting to focus on the national exposure your organization may get from being listed in online directories. However, there is inherent value closer to home. Local business directories are obvious conduits to local customers. Moreover, local directories allow you to leverage local SEO — increasing reach to a specific geographic area, which may be important if your business is only licensed for projects in certain states, for example.
The benefits of using online business listing services are appealing, so let’s put them to use! We identified the most popular online business directories for every organization and also made additional recommendations for industrials/complex B2Bs.
From post Written by Kelly Wilhelme