Few ways to learn about your target audience
The target audience maybe the first thing every business needs to be acquainted with. But surprising fact is that most of them have no clue about it. And this is not an exaggeration. If you ask the head of sales who the target audience is, he or she may have an answer, but does this sales exec know why this is the target market? What problems this market faces? What this market trusts and distrusts? What its members love and loathe, fear or anticipate?