Your website is a vital piece of your marketing and branding efforts. Visitors are coming to your website for a specific reason, and you want to ensure that you answer their questions and use your website to sell your product or service. The problem is most web designers forget that the website wasn’t created for themselves but to solve the users’ needs. They give creativity priority over practicality and usability.
Here we’re going to take a look at a few common design mistakes and how to avoid or correct them in the design process
1) No Phone Number At The Top Of The Page
If you want people to contact you, you should make certain that they know how, and placing your phone number (in big, bold type) at the top of all pages is a great place to start.
2) No Conversion Form On Landing Page
Research shows that having a simple web form on each page of your site actually encourages conversions. Put a simple contact form on every landing page of your website.
In addition, test your forms on a regular basis to ensure that they are working as expected.
3) Asking For Too Much Information
Ask only for information that is absolutely necessary for you to provide an appropriate response. You don't want to make a user jump through a lot of hoops in an effort to contact you.
4) No Clear Call To Action
What do you want users to do once they’ve found your website? Do you want them to buy your product, contact you, or subscribe to your business e-newsletter?
Your content should answer the question, “What’s in it for me?” and then the call to action tells them what to do next.
Make sure your call to act stands out on the page, offers value, and makes it easy for the user to take the desired action.
5) No Clear Value Proposition
Visitors should clearly see on your homepage or landing page why they should do business with you and the benefit of it. This value proposition is often best placed as part of your call to act.
What are the reasons customers should act? Is it a money back guarantee? Free shipping? No obligation quotes? Find out what yours is and make it clear.