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Since the first announcement of last summer, Amazon’s fitness device has raised concerns about Halo privacy. After the next update, the service will “force” users fo use their smartphone or tablet cameras to scan their bodies and assess “traffic health”.

It is likely that Halo will evaluate the healthy movements of the user with artificial intelligence and algorithms and determine its individual training program based on this.

Artificial Intelligence

When you imagine what artificial intelligence (AI) "looks like," you might be thinking of a synthetic consciousness developed by humans, as many sci-fi movies portray.

Apart from the realm of fantasy, AI is simply a system that can perform tasks that normally requires human intelligence. These include problem-solving, recognizing emotions, and even diagnosing diseases.

Communication Channels

Depending on your business, there will be a number of communication channels that are the preferred methods of communicating with you by your customers.

In this article, we’re going to go over what those communication channels might be, which ones are the most preferred top channels, and some statistics around it that you might want to start gathering for your business.

Brand Awareness

If there’s one thing I think we can all agree on, it’s that life’s a journey. And so is marketing and the consumer path to conversion.

Similar to every journey, the consumer path to purchase is quite complex, requiring just the right amount of steering prospective customers from a target audience toward awareness, contemplation and eventual decision-making. Yet, with the explosion of digital channels to an always-on media environment, many brands struggle with genuinely connecting with consumers.

ech Trends

2021 will be a year of continued change in the digital marketing space. Here are seven trends to leverage.

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One of the biggest debates that happens within a marketing team is whether to focus efforts on a company’s website or their social media channels.

Which one will generate more leads? Which channel provides the greatest return on investment? Which channel will grow the company faster?

Promote Your Business

In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper.


Cryptocurrency is a form of digital currency that operates independent of any central bank. This kind if digital money uses encryption techniques to perform the operations done on regular currency. Things like the generation of more currency units and verifying funds transfer are all performed by this encryption technique. So, what does this all mean? Operating independent of governments and central banks and their policies means cryptocurrency is a way to store personal wealth that is almost impossible to restrict and confiscate.


A cryptocurrency (or “crypto”) is a digital currency that can be used to buy goods and services, but uses an onh4ne ledger with strong cryptography to secure onh4ne transactions. Much of the interest in these unregulated currencies is to trade for profit, with speculators at times driving prices skyward.

Here are  things to ask about cryptocurrency, and what to watch out for.

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A business blog is a standalone website, or section of an existing business' domain, devoted to writing about subject matter related to their company's industry and its sub-fields. Business blogs have become a fundamental component of successful web marketing and utilized by most online businesses.


Gone are the days when a business could side-step having digital marketing in its marketing plan. While the term digital marketing was first used in the 1990s, when the digital age took off, businesses continue to be hesitant to dive into the digital marketing arena 30 years later.

7 Small Business Trends that Arrived Just in Time for 2021

Every year for the last 20 or so, I’ve wrapped up the year with my predictions for trends in the coming year.

I’m usually spot on too. But that’s really more of a testament to the fact that trends tend to creep up on us rather than overwhelm us. So, they’re not that hard to spot if you’re paying attention.

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