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According to the Social Media Examiner, 90% of marketers work with social networks. 85% of them do not know which tools are better to use. It all means that the potential of social media is huge, but many marketers do not realize how to work with an audience. A few principles on how to improve your relationship with your audience.


The United States is one of the pioneering countries to shift the tides of processes and logistics in businesses. The forward-thinkers that we are, we are no longer living in 2019; we now look ahead to what’s in store for 2021.

The 10 Biggest Business Trends For 2021

While there are many who can't wait to bid adieu to 2020, there's no doubt the coronavirus pandemic and the ways businesses had to adjust to ensure their survival changed the trajectory of what 2021 will look like and what businesses should do to get ready for the upcoming year.

7 Things Small Business Owners Should Do Now to Create a Better 2021

Now that small business owners are well acquainted with the challenges of pandemic living and working, how can they better prepare for the uncertainty of 2021? We talked to several creatives about what they are doing now to make the best of the year to come.

5 Small Business Trends for 2021

If 2020 was a year of disruption and transition for small businesses, 2021 will be a year of continued evolution. To help you prepare, we talked with a handful of business experts about what to expect in the coming year. Here are six business trends and changes to look out for:

Redefining B2B customer experience

As a business leader, by now you’ve absorbed the initial shock of COVID-19 and realized that it’s time to start emerging from crisis response mode. But you’re nowhere near being out of the woods.

Online Business Directories

There are many benefits associated with listing your small business in an online directory. The more online business directories you can use to list your business the more benefits you will reap.

Black Friday

According to the latest numbers from Adobe, consumers spent a record-breaking $5.1 billion shopping online on Black Friday this year based on their sales data from the top 100 U.S. retailers.

Optimize Directory Listings

It’s no secret that Google’s local search algorithm is complicated. Just when you think you have it figured out, they tweak it ever so slightly.

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With more and more of the buyer’s journey moving online, looking up businesses in printed listings and hard copies of trade journals is all but extinct. Today’s searchers generally “Google it” and use trusted online business directories to find companies and cultivate professional partnerships.

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The four-day sale has so far brought sellers 16 times as many orders by value than Amazon's global Prime Day last month.


When social media first came into the scene, nobody expected the impact it would bring to society. Originally, it was developed as a tool for interaction among people. However, as it continued to grow, businesses began using it as well to advertise their products and services.

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